Dayshift Brand identity for a boutique music festival experience.
Branding
Print
Art Direction
Dayshift is a curated music festival focused on daytime experiences, emerging artists, and considered production. The project included a full brand identity and event collateral system that captured the energy of the event without resorting to genre clichés.
The Challenge
Music festival branding often defaults to loud, overcrowded visuals that fight for attention. Dayshift needed an identity that felt distinct, confident, and premium — one that reflected the quality of the experience rather than the chaos of a lineup poster.
